Broadcasts

Scheduling

When a broadcast fires, how the timezone works and what happens if a send is late

A broadcast has a send time and a timezone. Wexio sends at the exact moment of the send time. The timezone is the zone you picked the time in, and Wexio keeps it so the time reads the same for everyone on your team.

Schedule step - datetime picker plus timezone selector

Set the Time

In step 4 of the wizard, set Send at and Timezone. Send at starts 10 minutes from now. The timezone defaults to your browser's zone, and you can search the list (Search timezones) for another.

Wexio stores the time as an absolute moment in UTC. If you pick 10:00 in Europe/Kyiv, the broadcast sends at that moment, whatever zone you view it in.

Minimum Lead Time

The send time must be at least 2 minutes in the future. The wizard shows Schedules must be at least 2 minutes in the future. until the time is valid. The API rejects an earlier time too, and so does a save after you edit the time of a scheduled broadcast.

When the Broadcast Sends

Wexio checks for due broadcasts every 60 seconds. A broadcast sends on the first check after its send time, so it starts within about a minute of the time you set.

Wexio also checks your plan at that moment. If your plan no longer includes broadcasts, the broadcast ends as Failed and does not send. See Lifecycle & Cancellation.

When a broadcast starts, its status changes to Sending. The audience is worked out at that moment, and Wexio sends to contacts in batches until the run finishes. See Delivery & Logs.

Late Sends

If Wexio is down at the send time, it may pick up a broadcast late.

How lateWhat happens
Up to 5 minutesThe broadcast sends.
More than 5 minutesThe broadcast does not send. Its status becomes Failed, and the status badge tooltip reads Missed firing window.

Wexio never sends a broadcast hours late. A 9am send that missed its window does not go out at 9pm. Create a new broadcast with a new time.

Edit the Schedule

You can change the time and timezone while the status is Scheduled. Once the broadcast is Sending, the schedule is locked.

Repeating Sends

Broadcasts do not repeat, and the wizard has no repeat option. For a send that repeats, use a scheduled trigger on a flow. For the same send on three weeks, create three broadcasts.

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