Broadcasts
Schedule a one-shot send of a flow or WhatsApp template to a filtered audience
A broadcast is a scheduled send that fires once. You choose a time, an audience and what to send (a flow or a WhatsApp template), and Wexio sends it to everyone who matches.
Use a broadcast for a bounded send, for example:
- Notify everyone with a
lead_statusofQUALIFIEDbefore a webinar starts. - Send a seasonal-sale WhatsApp template to customers in one language on Thursday at 9am.
- Run a follow-up flow for a group of contacts this Friday.
Broadcasts need the Pro or Enterprise plan. On Free and Standard, the Broadcasts page opens behind an upgrade card with Upgrade to Pro and Compare plans.
The Broadcasts Page
Open Broadcasts in the sidebar. The list shows each broadcast with its Status, Name (with a Flow or Template badge), When, Audience and Progress. Use the status filter at the top right to show All, Scheduled, Sending, Completed, Cancelled or Failed, and the search box to find a broadcast by name.
Select a row to open its details on the right: the delivery bar, the counters and the schedule. On a narrow screen the details open in a side sheet. See Lifecycle & Cancellation for what each status means.
Two Kinds
You pick the kind when you create the broadcast.
| Kind | What you set | What runs |
|---|---|---|
| Flow | One of your published flows | The flow runs for each contact. It can use any card. |
| WhatsApp template | A template and a WhatsApp integration | One template is sent to each contact through that integration. |
- Flow. Use it for branched, conversational sends. Add WhatsApp template fallbacks for contacts the flow cannot reach, such as a closed WhatsApp 24 hour window.
- WhatsApp template. Use it for announcements and promotions. Add one or more template routes and Wexio picks the right route for each contact.
Broadcasts and Scheduled Triggers
Both run flows at a set time. They differ in how long they last.
| Broadcast | Scheduled trigger | |
|---|---|---|
| Fires | Once | Once, on a cron schedule, or relative to a contact date |
| Lives in | The Broadcasts page | The trigger list of a flow |
| Audience | A filter you set per broadcast | A filter you set on the trigger |
| Stop it | Cancel it before or during the send | Unpublish the flow or delete the trigger |
Use a broadcast for a bounded send. Use a scheduled trigger for work that repeats.
What Broadcasts Are Not
- Not recurring. Each broadcast fires once. To repeat a send, create another broadcast or use a recurring scheduled trigger.
- Not an event trigger. Triggers react to an event such as a received message. A broadcast fires at a clock time.
- Not a campaign manager. There is no A/B split. You see delivered, failed and skipped counts.
- Not one message per contact. A contact on two channels gets the broadcast on both. See Routing Across Channels.
- Not paced by you. Wexio sends in batches and slows down when a provider asks it to. You cannot set a rate. See Delivery & Logs.
Where to Go Next
Create a broadcast
Walk through the five-step wizard from audience to review
Audience filter
Conditions, operators and how the audience is resolved at send time
Scheduling
Time, timezone, lead time and late sends
Fallbacks & template routes
Add WhatsApp template fallbacks to a flow, or route a template per integration
Lifecycle & cancellation
Statuses, what you can edit and how to cancel
Delivery & logs
Delivered, failed and skipped outcomes, the live activity log and pacing
Retry failed contacts
Send again to only the contacts that failed
Limits & permissions
Plans, roles, the scheduled quota and ops
Related
- Scheduled Trigger: repeat a flow on a schedule.
- Flows: build the flow a broadcast runs.